CollinsAmazon has announced the discontinuation of its standalone Prime Now delivery app, with its fast two-hour delivery options moving exclusively to the company’s main app and website.
In India, Japan, and Singapore, Prime Now services have already been integrated into the main app, while in other countries, Amazon is already directing Prime Now users to its main app and website via a pop-up, according to CNBC. By the end of the year, the standalone Prime Now app and website will be decommissioned.
Prime Now, which debuted in 2014, was intended to provide Prime members with essential items in hours rather than days. According to CNBC, the service was initially available in a small number of cities but has since expanded to over 5,000 locations worldwide.
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Stephenie Landry, Amazon’s vice president of grocery, wrote in a blog post that closing the separate app will “make this experience even more seamless for customers.”
Two-hour delivery from Amazon Fresh and Whole Foods has been available on the main Amazon site and app in the United States since 2019, but the company says third-party partners and local stores around the world will be moved onto its main service by the end of the year.
Local stores such as Bartell’s in Seattle, Morrisons in Leeds, and Monoprix in Paris are examples of this.
Today’s announcement follows Amazon’s January announcement that it would discontinue its Amazon Pantry service and make household goods and groceries available through the main Amazon website.
According to GeekWire, Amazon has also been rebranding its Go Grocery brand as Amazon Fresh. Amazon is consolidating and simplifying its vast array of grocery delivery services in between moves.
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