How Google Adwords Works: Google Adwords is an advertising system powered by Google. It is majorly for advertisers and allows them to display brief advertisements, service offerings, product listings, video contents and generate mobile application installs within the network to other web users for a fee.
Google Adwords Principles
- It requires you to pick some keywords, that a searcher might use to find you on Google, after which, you can create an advert that will pop up on the SERP when those keywords are entered.
- Bidding is allowed and rival companies can bid for same search terms you want. So you must be willing to bid against other marketers on how much you’re willing to pay Google Adwords each time a searcher on your ad or you may lose out.
- The more you pay-per-click (PPC) the higher the odds of your ad appearing in the search results.
- Google uses the “Quality Score” feature to view how relevant your ad is to the searcher and the search terms used by them. This means that Google does not only take the highest bid to determine which ad goes and which doesn’t.
- You can pay Google Adwords each time your ad is clicked. This price is known as cost-per-click (CPC).
Google Adwords Benefits – How Google Adwords Works
- You can monitor how your ads are faring, and how your ads are shown to people and how they interact with it: those who visit your website or call your business.
- The ads are target specific and it reaches those who are likely to become customers.
- You can make adjustments to your ads after getting the desired results and test them to see if they work better.
- You can also make changes to your budget whenever you want ans since it contains no contract you can end your campaign anytime without paying cancellation fees.
How Google Adwords Works
- The Google text-based search ads, graphics display ads, YouTube video ads, or in-app mobile ads enable you get many avenues to reach your target customers with Google ads.
- Search Ads enables your ads to appear next to search results on Google, giving you good timing to display them to searchers.
- Display Ads comes with text and banner ads across Gmail and a network of over two million other websites and apps to enable your ad show up wherever your customers are and whatever website or app they are using.
- With Video Ads you can bring your business to life in full view of customers on YouTube which gives you a unique way to share your stories.
- App Ads gives you the forum to promote your ads by running them across the entire Google network and it needs no experience in design.