There are different types of Facebook ads created by marketers. They are designed to effectively run their ad creation, and ad campaign on the Facebook platform, to reach more people with their Facebook marketing efforts.
Types of Facebook Ads
Below, the types of Facebook ads available and that have been engaged by marketers and advertising users will be briefly talked about to allow you to make wise decisions when it is time to create an ad.
Lead Ads allows you to collate information from other users without having to leave Facebook. You can garner informations like user’s name, email address, or phone number and when these are gathered you are to tap on the “Submit” icon, to get a lead prospect from Facebook.
Creating a Lead Ad
Simply choose the “Lead Generation” option, in the Ads Manager or Power Editor feature.
Multi-Product Ads (Carousel Ads)
This was added in 2015. It does the work of instantly optimizing your ad and makes your “most clicked on” image appear first. This increases the chance of Facebook users, visiting your site after your best ad is seen.
Dynamic Ads offers an avenue to show single or multi-product ads, to people who have visited your website. Based on the behavior of the visitor, it allows you to offer different ads, to different groups of people, depending on what they indicated interest in. It basically works on the data generated from your website, which makes it very efficient in connecting with shoppers, personalizing their experience with products they are really interested in seeing.
Sponsored Mentions Ads (Branded Content)
This type of ad involves you collaborating with another brand or with an “influencer” with complementary products and a large following on Facebook. This ad is beneficial both to you, and the brand you are teaming up with and allows both parties view the results of their efforts.
Creating a Sponsored Mentions Ad
Visit to your page (note: not your Ads Manager) and look for the “Handshake” icon.
Offer Ads is designed to be a quick and useful tool to target audiences who are familiar with your brand, like those who like your page or previous website visitors.
It gives those that click a discount code with a duration (online). It also gives them a barcode which they can use to buy if you have a pop up shop for or an online store (in-store).
It is also known as “Page Post Link Ads” and is either a Desktop or Right-Column ad. It is a single image ad that comes with an optional text description above, and a link description below that links users to your website.
Domain Ads is the most commonly used ad format on Facebook because it is compatible with your Facebook Pixel installed rightly on your site. This allows every visitor that clicks to get logged in and targeted another time on Facebook.
This is a very interactive ad and can be created easily by just scrolling to the page the Canvas is to be created for.
Video Ads are great ads and efficient when they are created for both brand awareness and re-targeting. Those who watch your video can be retargeted with further ads, depending on the duration of the video they watched.
These are only some of the available Facebook ads, that you can be used to optimize Facebook marketing efforts for better results.