Google Paid Ads is a platform provided by Google, introduced back in 2000. It is an online space where advertisers pay for Google to run brief advertisements, service offerings, product listings, and video content for them.
Types of Google Paid Ads
There are two sections of Google Paid Ads and one is referred to as the natural or organic link and these appear at the top of search results’ pages and the other at the bottom of the results page.
Sponsored Ads: these are the Google organic Ads.
Display Ads: these are ads that pop up on the Google Display Network. They are collections of outside, third-party websites that have partnered with Google and agreed to serve Google ads. This also involves remarketing and banner ads.
Google Paid Ads Benefits
Google Paid ads are effective ways to drive relevant traffic to your website by coming up exactly when people search for the kind of products or services your business provides.
How Google Paid Ads Works
Payments are made only after clicks on your ad. This is referred to as paying by click and if the ad receives no clicks, no money is paid. Business Owners can also bid against other advertisers in the Google auction.
If the ad clicked on by a searcher leads to a visit to your website, and eventually, the searcher becomes a paying customer who purchases more than the payment you made for the ad, then you have made a gain in the deal.
Google Paid Ads Cost
It has been discovered that Google charges an average of $1 and $2 per click for ads clicked on from the search network. It’s average CPC on the Display Network has been found to be under $1, and the most expensive keywords in Google Ads and Bing Ads cost about $50 and above per click.
Ads, however, may vary per cost depending on some factors, which includes the competitiveness for your keywords and industry, your geographic location, the quality of your advertising campaigns etc.