CollinsTikTok is the place to be if you want to go viral on social media. Its 689 million users are nothing to sneeze at, but growing large or developing a following can appear to be a mystery to the uninitiated. For every Charli D’Amelio, Addison Rae, or Chipotle who make the platform work for them, there are countless individuals and businesses who appear unable to get started. Fortunately for you, we have the answers you’re looking for!
Tiktok recently revealed how they curate their coveted ‘for you’ page, and we’ve summarized everything you need to know ‘for you’ to boost your profile.
So, if you’ve ever wondered, “How exactly does the TikTok algorithm work?” Continue reading!
What Is the Tiktok Algorithm and How Does It Work?
To begin with, nothing beats high-quality content. It is the simplest way to get likes on TikTok, but it also requires the most effort. However, if you are already doing that, there are other techniques that will get the algorithm to work for you rather than the other way around.
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Remember, TikTok wants you to be a fan. Keeping people engaged is thus the most important factor that the algorithm will reward you for.
How can this be accomplished?
The fundamentals of any social media content remain constant. The content must be informative, inspiring, or entertaining. Tiktok, on the other hand, requires the entertaining factor to be turned up to 11 due to their short and punchy video format. The TikTok algorithm is primarily concerned with the video completion rate.
While likes and comments are important for engagement, try to keep people watching your videos until the end.
This is richly rewarded because these videos are frequently shared with the larger community.
People are drawn in right away, and captions like “watch till the end” or “you’ll never guess how this ends” keep them interested.
Involve others as well. A common trend across all platforms is to ask questions in order to elicit comments and, more importantly, interact with your content.
Surround Your Content With Success
Another thing that makes a big difference is understanding how people use TikTok. When attempting to understand the TikTok algorithm, you should focus on two main areas.
Hashtags and sound
TikTok’s competitors are far less dynamic than TikTok. When it comes to giving people what they want, Instagram has a tendency to reward popular accounts with exposure, making it difficult for smaller creators to be seen.
One of the advantages of TikTok is that if you hit that first mark of great watchable content and are on-trend, you can quickly build a following.
So take advantage of the video information that the algorithm will read in your content. Check out the most popular songs right now, and don’t be afraid to join the latest hashtag trend. You can also keep track of what songs your followers are listening to in a Pro account without having to guess.
It is not where you are from, but where you are now.
The final mysterious factor in the TikTok algorithm to consider is location. Trends will differ from one location to the next. We don’t want to miss a trick, so we know that calculations that boost content that is popular in your area are woven into the inner workings of the algorithm.
What exactly does this mean?
For example, if your company is aiming for global dominance, make the most of your multiple locations. If you post from them on a regular basis, the reach you stand to gain will be greater.
It’s Time for You to Go Viral on Tiktok
Social media has opened up a plethora of opportunities for both creators and businesses. However, paying attention to the algorithm is critical if you want to stay at the top of the tree.
Now, Instead of asking, “How does the TikTok algorithm work?” you should now be able to make it work for you.
Collins